Cambridge Biocapital
Date
2022
Agency
Codon65
Client
Cambridge
Biocapital
Area
Brand identity
Website design
Design system
Cambridge
Biocapital
Date
2022
Agency
Codon65
Client
Cambridge
Biocapital
Area
Brand identity
Website design
Design system
Project
Cambridge Biocapital is the independent weekly newsletter covering business, funding and science news in the world-leading British biotech & VC ecosystem.
Cambridge Biocapital was designed from the beginning as a digital product. It is an advance player from a new generation of newsletters going beyond outdated email platforms.
The brand universe was designed as a content-centric platform defined by the intersection of business, science and funding news. Cambridge is one of the most important biotech hubs in Europe. We time-travelled to the days were the cantabs used to visit to the market square to be informed of the city affairs.
The market square is a public place for discussion and exchange. We crafted a brand resembling such values and developed a seamless digital experience to leverage the power of a content-centric project.
Project
Cambridge Biocapital is the independent weekly newsletter covering business, funding and science news in the world-leading British biotech & VC ecosystem.
Cambridge Biocapital was designed from the beginning as a digital product. It is an advance player from a new generation of newsletters going beyond outdated email platforms.
The brand universe was designed as a content-centric platform defined by the intersection of business, science and funding news. Cambridge is one
of the most important biotech hubs in Europe. We time-travelled to the days were the cantabs used to visit to the market square to be informed of the city affairs.
The market square is a public place for discussion and exchange. We crafted a brand resembling such values and developed a seamless digital experience to leverage the power of a content-centric project.
Pictogram
The brand pictogram is made of segments forming a fluid chain with intercorrelating dependency. We stayed away from the classic conception of brand color and build an ecosystem based on the primary colours. The pallet was designed to be a structural tool to the brand and website.
Website
Cambridge Biocapital website was built as a digital platform able to expand as the project requires. It is a content-centric experience that focuses on readability and a balanced combination of impactful and minimal typefaces. We strive to develop a fast-loading, safe and scalable the platform responsible for every available viewport.
Explore more
©2024