IKEA Circular Life
Date
2022
Agency
MRM
Studio
Grupo W
Client
IKEA
Area
Digital experience
Website Design
Illustration
Data
Site
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IKEA Circular Life
Date
2022
Agency
MRM
Studio
Grupo W
Client
IKEA
Area
Digital experience
Website design
Illustration
Data
Project
IKEA Family gives in this interactive experience the possibility of knowing how much circular you are in your purchases, showing customized integrated data different for each user’s activity.
The experience is based on Z-space navigation by vertical scrolling, flat illustrations and smooth animations, representing a circular tour through the different rooms of a house.
FWA Site of the Day / Awwwards Honorable Mention
Project
IKEA Family gives in this interactive experience the possibility of knowing how much circular you are in your purchases, showing customized integrated data different for each user’s activity.
The experience is based on Z-space navigation by vertical scrolling, flat illustrations and smooth animations, representing a circular tour through the different rooms of a house.
● FWA Site of the Day
● Awwwards Honorable Mention
Project info
Through illustrations and in a humorous tone, the user will discover what sustainable habits they have with the company: if they have inherited furniture, if they have products that they are using a lot or if they are giving a second life to any of them after making a purchase in the company's Second hand purchase-sale Store. At the end, the participant will be able to know his or her result and answer an additional survey for an extra participation.
Among all participants, 4 nights at the Punta Cumplida Lighthouse (a lighthouse that has been given a second life by converting it into a hotel) will be raffled. With this action, IKEA Family encourages their members to live a more circular life and, before buying a new piece of furniture, to consider other options such as giving a new life to a used one or buying second-hand.
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