Acronym is an experiential design studio in Los Angeles, building immersive installations, interactive environments and large-scale brand activations. The studio had just come through an internal rebrand, leaving the name VTPro behind for one that could carry the experiential nature of the work. The identity arrived already defined, and the brief was to expand it into a digital presence.

That meant taking an industrial, brutalist, deliberately physical language and building a system around it, one that could hold everything the site needed to do at once: present the brand, show the projects, archive years of work, and speak to the talent the studio wants to hire. Rather than documenting the experiences from a distance, the site was built to behave like one.