Full Circle Labs runs scientific services from the UK: nanopore sequencing, environmental testing, bioinformatics. It is a B Corp, it sequences for free in lower-income countries, and it publishes its water quality data openly, which is a long way from how most of the sector behaves. The company already had a brand, but not one that said any of this.

Biotech tends to converge on the same visual language, so the redesign worked against that default while staying credible to a scientific audience. The other requirement was reach, since a single identity had to cover funding decks and internal presentations, stationery, packaging and sample labelling. That meant building the brand as a flexible system rather than a fixed look, with a visual language that holds up at the scale of an investor deck and at the size of a label on a vial.