Microsoft and Intel came together around a straightforward premise: Microsoft software running on Intel silicon, with gains across AI, cloud, infrastructure and performance. The campaign needed both a home and a voice, so the work covered a landing page and a full email system, some pieces generic and others built for specific partners.

Microsoft arrives with its design system already resolved, components and rules with very little slack in them. The work was to make a campaign feel like a campaign inside that, and to do it around a set of 3D renders that set the tone before any layout existed. The landing page was built to give those images room, and the emails were designed as modular blocks, so a generic message and a partner-specific one could be assembled from the same parts without either brand losing its footing.