Suki builds ambient clinical intelligence for healthcare. Its platform listens to a patient visit and turns it into clinical notes, orders and coding, syncing straight into the EHRs that hospitals already run on. The company had outgrown its site, and had just come out of a rebrand, so the new identity arrived from another studio with no digital life yet and a lot of ground to cover.

Two problems ran in parallel. The first was translation, taking a brand made elsewhere and building the system that lets it work on screen. The second was the product itself, which is genuinely hard to show: the value is in what stops happening, in the paperwork that never reaches the clinician at the end of the day. The site was built to hold both, addressing clinicians, health system leadership and healthtech partners at once, each with a different reason to trust it.